Up until the mid-1930s, movie theatres used hand tinted glass slides for advertising – akin to today’s “pre-show entertainment.” I found these on eBay.
Jean Arthur is the actress in these rare slides.
Jean Arthur was the female lead in over a dozen low-budget features produced between 1924-26 by Action Pictures productions, and released by Weiss Bros.-Artclass Pictures. The original negatives were destroyed in a fire. In 1979 I asked Ms. Arthur if she recalled appearing in them…she quickly changed the subject.
By the 1940s Louis Weiss had bought out his brothers and was operating his own company, Louis Weiss Co. He became very successful selling low and ultra-low budget feature films to television when the studios were afraid to do it for fear of repercussions from exhibitors. Weiss didn’t care because he ceased releasing feature films ten years before TV.
Louis also sold 8mm and 16mm movies for home use…
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